This is probably one of my favourite pieces. I got completely addicted to developing it and couldn't stop. There was just so many possibilities that this idea had, I found myself going in circles. Development of work is good, but one has to know when to stop because sometimes you waste time when the primary idea was the best. I realised this but did fine tune my logo for the better. I didn't quite get around to creating the entire alphabet but the letters you see are 100% original... i hope. When i have a little extra time I'm intending on doing a big typography piece using my font.
My idea was simple, just like every good one is. A logo that describes the new age of animation with a typeface suitable for the name. A formation of basic shapes that look good and work well with the brand. The 4 is made up of 8 (when standing alone from the 'mations') perfect squares which can be animated in more than 12billion ways. Maybe a little farfetched but you see the possibilities at hand. This also is a formation of shapes in its self because the 4 isn't actually there, Its just visible though the arrangement of the shapes.
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